If you haven’t noticed there has been a shift in advertising as of late. The new photography platform seeks to bring a female perspective to the advertising realm and top…
Category: Brand Development
MedMen is Launching its own Product Line
One of the biggest names in cannabis dispensaries has decided to launch its own product line. MedMen, a Los Angeles based chain of cannabis dispensaries is working overtime to become…
Rebranding? How about Rebranding a Country?
With the release of Crazy Rich Asians, Singapore is on a rebranding spree! The small city-state in Southeast Asia has found the perfect scenario for rebranding the tourism industry and…
Branding is Everything
Branding is Everything. Branding is a key aspect of any business and is one of the most important. An effective brand strategy gives you a major edge in the ever…
A Minimalistic Take on Branding
With consumers’ attention spans being compared to those of a 2-year-old, creating a brand with a minimalistic strategy is how successful companies have been able to stay relevant in the…