With the release of Crazy Rich Asians, Singapore is on a rebranding spree! The small city-state in Southeast Asia has found the perfect scenario for rebranding the tourism industry and image of the country. Since being founded as a British trading colony in 1819, Singapore has become one of the world’s most prosperous and tax-friendly countries, lending it to be a world-class travel destination. With the bright spotlight cast by Hollywood, the island’s tourism board has the perfect set for Singapore to shine.
https://qz.com/quartzy/1362090/singapore-hopes-crazy-rich-asians-will-bring-it-luxury-tourism/